From January 19th-22nd, the MPG team was in Salt Lake City, Utah attending the Outdoor Retailer Winter Market 2012 trade show. Considered one of the most powerful buying events in the outdoor industry, it is a forum where buyers and sellers, from virtually every step of the outdoor industry supply chain, meet to talk shop, cut deals and exchange the latest news.
In the past, MPG has consistently made strong showings at both the Winter and Summer Markets where they’ve connected with some significant customers, consistently been featured by fashion trend forecasting website ‘Stylesight’ and wowed show attendees with our sophisticated and boutique-esque trade show booth. Last week was no different. While there, the team was afforded the opportunity to meet with some potentially huge new retail customers (who we can’t reveal just yet!), catch up with existing retail partners and spread the word to the various online and media outlets who stopped by the booth.
Overall, OR was a resounding success and plans are already under way to make the Summer Market 2012 even better!
See below for some select pictures of the MPG booth in action:

This past weekend, Mondetta Clothing celebrated its 25th year anniversary at a gala reception right here in Winnipeg. Having taken over an empty warehouse gallery space especially for the event, the night featured refreshments served by WOW Hospitality Concepts; entertainment by DJ Harry Chan, indie darlings Cash Grab and The Watchmen’s Danny Greaves and Ken Tizzard; and was attended by over 300 friends and family of the brand. With the walls adorned with images from the past 25 years and a video highlighting some of the brand’s notable achievements, it truly was a celebration of all things Mondetta. Ash Modha, CEO and President, briefly spoke on the significance of the occasion before ceding the floor to The Watchmen, signalling the party had officially begun. Cash Grab followed with two high-octane, crowd revving sets mixing classic and contemporary rock to create a mix bag of tunes with something to appeal to everyone.
Despite officially shutting down at 2am, revellers were still seen partying and dancing the night away well into the wee hours of the night.

On behalf of Ash, Raj, Prashant and Kish, we’d like to thank our many customers for their support over the years. The people who have loved our product and shared the Mondetta spirit have made this journey possible, for which we are forever grateful. We hope you’ll all stay with us for the next 25 years as we face new challenges and endeavour to continue to do what we do best: create great product!

See below for pics from our 25th anniversary bash:

As we briefly mentioned on our facebook page last month, 2011 marks the 25th anniversary of the Mondetta Clothing Company. Started by four youths in their teens while still attending school, Mondetta has, over the course of a quarter century in business, evolved from a specialty purveyor of iconic flag-inspired fashions promoting global unity to an established collection of ever-expanding sports-casual wear, activewear (MPG) and provides branding solutions to a diverse array of private label clients. Mondetta Clothing has always stressed philanthropy and giving back as cornerstones of its corporate philosophy and has made significant efforts to make a difference in the lives of those who need it most, both at home and abroad.

Beginning by selling beach-themed apparel at Grand Beach to delving into the short-lived fad of tie-dye to eventually being struck with the inspiration to create a socially conscious, flag-themed fashion revolution, the Mondetta story would not have been possible without the many people who have supported us along the way. Without out customers, first and foremost, but also manufacturing partners, agents, suppliers, our staff past and present, friends and family we would not be where we are today. We’re humbled to have made it this far and look forward to the future which promises to be full of possibilities and new challenges and we hope you, our customers and fans, will be with us every step of the way.

On Saturday, November 26th the Mondetta Charity Foundation is hosting a ‘Yoga in the Gallery’ fundraiser at the Winnipeg Art Gallery. In the spirit of the holidays, we are celebrating the MPG Gives Back program, in which 1% of annual sales are donated directly to the MCF. The event will take place in WAG’s Storm Hall which is located on the top floor of the building.

The day will consist of two back-to-back yoga sessions with trained instructors from local studio Yoga Public, who are generously donating their time, as well as an on-site Mondetta Performance Gear (MPG) shop. This is a great opportunity to get some Christmas shopping done while supporting a worthy cause!

One hundred percent of all MPG sales on Saturday, November 26th will go to the MCF, in addition to any generous donations received (entry for event will be FREE)! All are welcome to attend although availability in classes will be based on a first-come, first-serve basis!

We want to give you your Christmas gift early… guests will be offered an exclusive 30% off MPG for this day only!

Doors will open at 10 a.m.

Class 1: 10:30 – 11:30 a.m.

Class 2: 12:00 – 1:00 p.m.

Come get fit, have fun and give back!

And be sure to check out MPG’s Fall 2011 Collection!

For more information on the Mondetta Charity Foundation, please visit our official site.

Questions & Comments, please contact Kali Guillas at:
E: kali.guillas@mondetta.com
P: 204-786-1700
C: 204-479-3230

Over the past summer, at the popular Outdoor Retailer Summer Market trade show, MPG announced the soft launch of our newest product: Yogatoners by MPG!
The Yogatoner collection represents a completely revolutionary step forward in our line of activewear apparel by offering compression and core strengthening properties.

The line of styles, from a racer back tank to sport tight, create a slimming, flattering effect on a woman’s body. Achieved by increasing the tension on our current technical functional fabrics during the knitting process and also adding warp knit panels in strategic anatomical points, the Yogatoner line is constructed from 88% nylon and 12% spandex fabric and is also moisture wicking like nearly all of our MPG styles. Other beneficial features include a tagless label for added comfort, medium support built-in bras in our tops, body supporting designs, durable flat-lock seams to reduce chafing and shaped waistbands for added comfort on our bottoms.

Our initial program will feature 8 styles, all available in black with more colours to be added at a later date. Ranging in sizes from XS to 2XL, the pieces will retain our signature fashion-forward styling and will look unmistakably ‘MPG’ in appearance.

We are delighted to announce our Yogatoners will now be available at select MPG retailers across North America including:
The US:
Luke’s Locker (all 9 locations)
Good Sports (Texas)
Athletic Soles (Petaluma, California)
Sportago (St.Helena, California)
Harbor Square Athletic Club (Edmonds, Washington)
Can Do Fitness Club (All 3 locations)
Pure Elements Pilates (West Bloomfield, Michigan)
And coming to See Jane Run in early 2012!

Canada:
Slice Athletic Wear (Swift Current, Saskatchewan)
Body Things (Calgary, Alberta)
Inspirations Dance Wear (Kitchener, Ontario)

Plus, stay tuned to Cliq to learn of more retailers who will also soon be carrying MPG Yogatoners!

The 2011 Pan Am Junior Championships took place from October 7th to the 9th at the Riviera Hotel and Casino in Las Vegas and Team Canada was there clad in their Mondetta warm-up gear!
All told, Team Canada finished the tournament with a total of 18 medals: 1 gold, seven silver and ten bronze. Overall, the team, comprised of many athletes making their National Team debut at an international event, finished an impressive 3rd overall out of 18 competing countries.
Everyone here at MPG would like to send Team Canada a very hearty congratulations on their fantastic showing at the tournament and would also like to wish them the best of luck at their next event!
Check out some pics below of team members proudly wearing their MPG apparel:

Although we’re well into the Fall season, we wanted to offer our fans some insights into our newest collection and describe some of the inspiration, motivation and key elements that became integral aspects of this dramatic and invigorating line.

Our MPG 2011 Fall Collection continues our tradition of stressing fashion forward styling and detailing in garments that retain a technical edge. For women, we’ve drawn inspiration from the runways in the fashion centres around the world to bring you color-blocking treatments utilizing the hottest tones of the season. Using heathered grey as our base, we’ve accented neutrals with high-pop hues such as tangerine, indigo, azure and lipstick. The colors are bright, intense, exciting and most importantly, motivating and invigorating.

Not unlike previous collections, trim details add a feminine touch. Once again reflecting the prevalent trends from haute couture, we’ve indulged in animal prints, specifically zebra, in a jacquard fabrication to gently accent and elevate otherwise basic pieces with a hint of glamour. Also, reflective scalloped edging has been added to maintain technical performance aspects.
Finally, our silhouettes have been drastically diversified. The active side has remained sleek, smooth and streamlined but our lifestyle side has been expanded to create more styles featuring a softer drape and relaxed fit. The result is a full line of women’s active/lifestyle garments unparalleled in design and construction.
Holiday 2011 features exciting, shimmering textures in our champagne jersey pieces which ultimately imbue each style with a luxe feel. The holiday line, like the entire Fall Collection, never sacrifices function and always remains chic.

Flight

Radiate

Umbra

For men, we’ve strongly adhered to active detailing which reflects trending toward the performance side. Contrast color stitching and color-blocking details have been added to classically styled tops and bottoms to create striking pieces that not only accentuate movement and performance but also look great while doing so. The palette has been updated to include orange and green accents to our base tones of intense blue, charcoal and classic black.

Discus

Celsius

Carbon

The 2011 Fall Collection continues MPG’s adherence to seamlessly blending fashion and function for today’s individuals leading active, dynamic lives.

Click here to be directed to the eBay site where this very special auction is taking place!

Mondetta Clothing Company has gifted the Mondetta Charity Foundation with Winnipeg’s most sought after golden prize: a pair of Jets tickets to the opening night game, accompanied by another pair of tickets to the final regular season game. The Mondetta Charity Foundation will be using the tickets to generate proceeds for their charitable operations, which include an orphanage in Kenya, a primary school in Uganda and their newest initiative, the 2012 Mondetta Charity Foundation Uganda Dental Clinic Mission which aims to bring much needed dental care to children who would otherwise forever go without.


Having partnered with eBay Canada, which will be hosting the auction, set to go live 8 pm (CST) Sunday, September 25th, the MCF is holding its auction in accordance with all CRA and Manitoba provincial rules and regulations and has received permission and support from Winnipeg Jets and MTS Centre owner, Mark Chipman. The winner will, of course, be issued a charitable tax receipt.


With nose-bleed tickets going for $1,000 a piece, the Mondetta Charity Foundation is optimistic and fairly confident the Section 107, Row 6 tickets can raise a significant amount of funds for a very worthy cause. The auction will close 7.59 pm (CST) Wednesday, October 5th, at which time the momentum built following the exhibition games, beginning September 20th, will have surely reached fever pitch. And if current prices being offered for comparable tickets are any indication, these tickets should undoubtedly fetch a rather hefty price at auction which would in turn allow the MCF to provide nutritional, educational and medical assistance to every single child under its care.

Between watching the Jets hit home ice for the first time in 15 years, and watching them play their last pre-playoff game after what is sure to be an incredible and emotional season, the winner of this auction will know they have taken part in two momentous historical events in addition to supporting a worthy cause to provide assistance to children who are in dire need and ask for so little.



Be sure to stay tuned to Community to find the official link to the eBay auction for your chance to become a part of history and support a wonderful cause!

Characterized by a radical departure from our past shoots, the MPG Fall editorial campaign is markedly different from anything we’ve done before. We’ve expanded our reach to include not just dancers but have also included a decathlete, yoga instructor and acrobat/trapeze artist. By adhering to this season’s theme of ‘My Performance, My Lifestyle’, we took our shoots to the streets and the beach to capture the essence of our athletes in unconventional milieus. And this season’s campaign has leapt from just mere images to include profile videos capturing the kinetic beauty and fluidity of these athletes doing what they do best.


Allow us to introduce you to this season’s newest models and MPG Messengers:


Kelly McDonald is an NCAA championship gymnast currently performing as an acrobat/trapeze artist in Le Rêve at the Wynn Hotel in Las Vegas. Short in stature but standing tall in strength and ability, Kelly’s addition to this year’s campaign left us literally awestruck.





Whitney Stern is a Seattle-based yoga instructor at friend of the brand studio, Urban Yoga Spa, and the owner and designer of her own line of jewelry pieces of which have appeared in premiere outlets across America. Not only practicing and teaching yoga, Whitney applies yoga philosophy to all aspects of her life and her business workings. She definitely brought a Zen-like aura to this season’s shoot.





James Moore, a soloist with the Pacific Northwest Ballet, represents our traditional approach to our editorial campaigns but having transposed him from the studio to the street, we were still able to distort expectations and keep his shoot fresh.





Up next, we have long-time Messenger, first time model, Mark Jellison. Ranked 6th in the US men’s decathlete standings, Mark was pure athletic energy in this season’s photo shoot. Also working as a personal trainer and fitness specialist in Berkeley, California, Mark, not unlike Whitney, is constantly striving to help others reach their maximum potential.





And last, but definitely not least, we have Pacific Northwest Ballet principal dancer Maria Chapman returning for her second consecutive shoot. Bringing grace, elegance and fluidity to her photographs and video, Maria, like James, represents our past but the environs in which she was placed beautifully juxtaposes her intrinsic poise with life on the street.